Marketing Automation Manager - Demand Generation

    As the Marketing Automation Manager, you will drive lead nurturing and client nurturing initiatives to execute, optimize, and scale marketing campaigns, database hygiene, and segmentation to maximize new client sales and renewals for existing clients using Pardot.


    • Create, execute, and optimize marketing automation programs and lead nurturing campaigns
    • Manage lead management process, including SDR lead management and handoff to Sales
    • Uncover opportunities to optimize conversion points across the marketing and sales funnel
    • Own and oversee database management—segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.
    • Manage marketing automation platform
    • Oversee process and technical integration of marketing automation platform with Salesforce.com


    Qualifications
    • Strong background with Pardot, Marketo, or other marketing automation platform
    • Strong background in Salesforce.com
    • Excellent problem-solving and project prioritization skills
    • English language is a must
    • Ability to both take direction and provide strategic insight
    • Strong technical and analytical skills
    • HTML and CSS coding experience (helpful, but not required)


    You will be a fit by
    • Thinking like an owner (having a “founder’s mindset”)
    • Being proactive
    • Collaborating well with all members of the team
    • Being resourceful and creative
    • Acting with empathy
    Max file size: 20MB

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